For energy companies, traditional marketing methods are pretty much dead. The rise of digital marketing has now taken a strong grip and has had a profound impact on all industries, including telephony and energy. In fact, nearly all of the recent electricity and gas marketers, as well as telephony companies like Gana Energia and Suop – just to name a few – are 100% digital. This is a field where traditional marketers are not willing to lose ground.
These market conditions encourage the more traditional energy companies to assume the need for a change process, question the way in which they are providing services to their customers and see in the transformation a great opportunity to deploy technology projects that attack the core of your business. Additionally, technological advances can provide a great opportunity to diversify the business model, such as the electric vehicle, where, in general, possibilities are being explored to exploit the use of this type of vehicle. They also have the opportunity to identify good service provision practices that are being deployed in other sectors such as banking, such as identification byselfie, advanced digital on boarding, etc. Therefore, on the table of all these companies is the following question: What digital initiatives and how should I deploy to achieve digital transformation?
To respond, it is essential to know what the different enabling technologies can contribute to the energy business.
These technologies play a key role in a world in which companies constantly seek technological solutions that help increase efficiency and reduce costs; while, on the other hand, consumers are more informed about where the energy comes from. Therefore, energy companies must maximize the value of their digital ecosystem by more involving their customers through mobile applications and social media platforms, as well as self-service portals and chatbots .
The evolution of mobility and transport systems will also force a change in the business model , since it is currently not possible to identify all the electrical consumption that a person has regardless of where they connect to the electricity grid and centralize them in a single meter or bill However, given the exposure of electric vehicles, it will be of great interest to the consumer to have a centralized bill regardless of the location of the charging points to which they have connected their vehicle.
Faced with this environment full of challenges and opportunities, energy companies need a dual strategy that focuses on the daily needs of today’s business, while innovating for the future by making the most of the opportunities that enabling technologies provide for their business.